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Longines celebrated its 180th anniversary in 2012. One of the oldest Swiss watch-making companies, Longines has enjoyed a particularly prolific and accomplished history, earning 10 Grand Prix for horology and reaching their 30 millionth watch produced in 2001. In addition, Longines has acted as the official supplier for the International Aeronautics Federation since 1919, an affiliation which has included building a watch to Charles Lindbergh's specifications in 1927, which accompanied him on his crossing of the North Atlantic. Longines watches are best known for their classic elegance and technical impeccability, and are sold in 130 countries around the world.
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Longines Mens Related News

  • Longines - A partnership of elegance with France Galop

    The well known Swiss watchmaker Longines and France Galop, the organiser of national flat and jump racing in France, were delighted to announce this morning in Paris their long-term partnership.

    Involved in the world of sport since 1878, Longines has a vast experience of timing equestrian events that it will now be pleased to put to use as official timekeeper at the Chantilly, Deauville and Longchamp racecourses. The Prix de Diane Longines, run in June at Chantilly, will be the highlight of this partnership, which celebrates one of Longines' key values: elegance. To mark this new association that will enhance the traditions of both sides, the Swiss watchmaker has launched its Longines Column-Wheel Chronograph, a modern timepiece based on the timing instruments created by Longines in the second half of the 19th century.
    This long-term partnership between the Swiss watchmaker and France Galop enables Longines to employ its vast experience in sports timing at the racecourses at Chantilly, Deauville and Longchamp. Founded in 1832 in St. Imier, Switzerland, Longines can boast a long tradition of sports timing which dates back to 1878 with the production of a simple column-wheel chronograph. Incidentally, one of the first pocket chronographs, which is now in the Longines Museum, features an elegant jockey on his horse hand-engraved on the back cover. Since those early days, Longines has been responsible for timing at numerous international events and has produced many technological innovations that have influenced the development of timing and competitive sport.


    During the press conference announcing this partnership, Walter von Känel, President of Longines, said: "Equestrian sport is a real passion for Longines as it embodies the values of style and elegance, precision and performance. These values represent Longines' watchmaking tradition and underlie its worldwide reputation. We are therefore very happy to be involved as of today as official partner of France Galop and title sponsor of the Prix de Diane Longines as well as official timekeeper of the racecourses of Chantilly, Longchamp and Deauville."
    On his side, Charles-Henri de Moussac, Vice-president of France Galop and Chairman of the Flat Racing Council, pointed out: « We are delighted of this partnership agreement that was signed today by France Galop, the organiser of national flat and jump racing in France, and Longines, the prestigious watchmaking maison. The core values of precision and elegance are shared by both brands and concluding today this partnership, making Longines official timekeeper of the racecourses of Longchamp, Chantilly and Deauville as well as title sponsor of the Prix de Diane Longines fills us with joy."
     
    With a keen interest in equestrian sport for nigh on ninety years, Longines is already the official partner and timekeeper for many equestrian events, including most of the CSIO Nations Cup competitions and various Arab Equestrian League meetings. Moreover, apart from its traditional involvement in the Melbourne Cup Carnival, which includes the Longines MacKinnon Stakes, Longines is the official timekeeper for other prestigious race meetings such as the Longines Singapore Gold Cup at the Singapore Turf Club and the Kentucky Derby at Churchill Downs. Longines also has the singular honour of being a partner of Royal Ascot.


    The famous Swiss watchmaker involves itself in sports that perpetuate the values of tradition and elegance, which Longines itself has upheld for over 175 years, as can be seen for example in its partnership with the French Open Tennis Tournament in Roland Garros. The highlight of Longines' association with France Galop will be in June with the "Prix de Diane Longines", one of the most prestigious equestrian events in the French racing calendar and one of the most elegant sports meetings in the world. The very special atmosphere that pervades the Chantilly Racecourse over this weekend in June recalls Longines' slogan "Elegance is an attitude". Later in the season, on 14 July to be precise, the Prix Longines will be one of the races that make up the Juddmonte Grand Prix de Paris meeting, while the brand will also be the official timekeeper for the Longchamp Racecourse where the prestigious Qatar Prix de l'Arc de Triomphe will be held.
    This partnership, with its stamp of tradition on both sides, has led Longines to launch an exclusive chronograph watch under the name the Longines Column-Wheel Chronograph. This timepiece is fitted with a cutting-edge mechanical column-wheel movement based on the timing instruments produced by the firm from 1878 onwards.

    Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

  • Longines - A gala evening of glamour at Roland Garros

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    After a morning of sport at Roland Garros in the company of young tennis players from all around the world, Stefanie Graf and Andre Agassi met up with the special guests invited by Longines - the watch brand for which they are Ambassadors of Elegance - for a splendid gala evening at the Pavillon Cambon Capucines. Between the gastronomical dinner prepared by one of Switzerland's leading chefs and the musical entertainment provided by the singer Arielle Dombasle, two timepieces specially created by Longines to mark the occasion were auctioned off and, with the money raised in the morning, made the grand sum of 220'000 US$, which will be entirely donated to the two former tennis champions' charity organisations.
    The famous Swiss watchmaker Longines chose a dream environment - the magnificent Pavillon Cambon Capucines - to hold a gala evening where Stefanie Graf and Andre Agassi were able to meet the brand's other prestigious guests. Over 350 people attended - including well known names from showbusiness as well as other tennis stars, not to mention media representatives from all over the world! Björn Borg, Mansour Bahrami, Mireille Darc, Bernard-Henri Levy, Bernard de la Villardiere, Patrick Poivre d'Arvor and Audrey Pulvar could be spotted among the diners!
    The elegant company enjoyed a gastronomical dinner put together by one of Switzerland's most talented chefs, namely Georges Wenger.
    During the memorable gourmet experience, Stephane Bern, the master of ceremonies, invited Stefanie Graf and Andre Agassi, Jörg Fischer (Vice-President of Children for Tomorrow), two children from Andre Agassi's College Preparatory Academy, and Walter von Känel, President of Longines to join him on the stage.
    The famous tennis couple described the work done by the Andre Agassi Foundation and Children for Tomorrow with passion and enthusiasm, as well as mentioning their delight at working with Longines, which is also bly committed to helping their two charity foundations. Jörg Fischer talked about his work at Stefanie Graf's foundation, while Andre Agassi presented two of the students at his Academy who subsequently recited their school's "code of honour". For his part, Walter von Känel showed the two exclusive and unique watches specially designed by Longines to mark the 10th anniversary of the victories of Stefanie Graf and Andre Agassi at Roland Garros.
    The first watch is a chronograph from the Longines Admiral line and the second an original model of The Longines Master Collection Moon Phases ladies'. These two unique pieces are fitted with a self-winding movement and are eye-catching in that the dials are set with over 100 diamonds and decorated with a number 10, in reference to the 10th anniversary of Andre and Stefanie's victories.
    The watches were auctioned off by an expert auctioneer, M. François Tajan, in an atmosphere of mounting excitement. The guests at the dinner responded generously to the urging of Longines and the two tennis legends and the watches, plus the money raised in the morning finally made the grand sum of 220'000 dollars. This amount and the money raised during the special children's day at Roland Garros will be entirely donated to the Andre Agassi Foundation and Children for Tomorrow.
    After this fine display of generosity, Arielle Dombasle - charmingly graceful as ever - wound up the evening with her expressive voice and her feline elegance.

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