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AAA Replica Breitling Womens Watches For Sale

Perhaps best known for excellence in aviation watches, Breitling is legendary for precision and high quality control standards of all of their watches. Each Breitling model is 100% Swiss Made and COSC tested and approved, making Breitling the only major watch brand to subject all of its watches - both automatic and quartz - to this testing, the most rigorous of its kind. A favorite brand amongst watch collectors, Breitlings are marked by impeccable movements, clear, readable dials, superior water resistance, and sturdy, comfortable bracelets. They are truly the "instruments for professionals."
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Breitling Womens Related News

  • INDUSTRIE - WorldWatchReport 2012

    Reporting on key findings including; China surpassing the USA as the country with the highest demand for luxury watches, the lead held by Rolex quickly being challenged by Omega, consumers showing less interest for counterfeits.
    For the 8th consecutive year, Digital Luxury Group has released the WorldWatchReport™, the leading market research report in the luxury watch industry.
    After a preview release of the Haute Horlogerie section (15 brands) of the report in January, the complete 2012 edition (40 brands) is now available.


    Amongst the key trends identified:
    - China: The number one market for luxury watches. For the first time since the study launched in 2004, China surpassed the USA as the country exhibiting the highest demand for luxury watches, representing 23% of all watch-related searches. Gaining the most attention in China is Omega (20.2% of searches there), followed by Longines (18.9%), and Rolex (10.5%).
    - Growth of global demand fueled by the East. In addition to the growth witnessed in China (+7.8 percentage points), countries such as Japan (+3.5 pp), India (+0.6 pp), and Russia (+0.5 pp) saw significant increases over last year. Most western markets remained stable or even saw market share drops, such as in the US (-9.2 pp), Germany (-1.7 pp), and Italy (-1 pp).
    - A narrowing gap between Rolex and Omega. The demand for the two industry leaders shows that the gap Rolex held over Omega in the previous years is quickly closing in. This year's study revealed the difference in demand between the two brands is by 2.3 percentage points, against 8.4 in 2009 - mainly explained by Omega gaining market share in China while Rolex reinforced its positioning in the stagnant West.

    - Seamaster, Submariner and Daytona as undisputed status symbols. Among the 1,300+ individual watch models tracked by the WorldWatchReport™, the top 3 models, Omega's Seamaster, Rolex's Submariner and Rolex's Daytona, continue to hold their lead. Iconic brands such as TAG Heuer and Cartier saw their highly popular collections Carrera (4th) and Tank (9th) featured in the top 10 ranking of most-searched models - placing these brands in the leagues of the heavy-hitters. ? Consumers less interested by counterfeits Global searches related to counterfeits and replicas experienced a decrease, representing 1.85% of total luxury watch searches compared to 4.5% last year. Among the 40 brands analyzed, the demand for replica sport watches is the highest, with Rolex representing 51% of the total demand for counterfeits worldwide, followed by Breitling (9%) and TAG Heuer (5.3%).

  • iPhone - More powerful magnet for watch brands

    September 29th 2009
    - IC-Agency - and

    In developing these applications, brands are finding means of directly reaching an audience with an interest in new technologies and creating special ties with this public.
    The emergence of smartphones has led to a full-fledged revolution in the world of mobile phones. Serving as authentic microcomputers, they offer functions going well beyond those provided by conventional phones. The strength of these state-of-the-art models lies in their applications, which are being introduced in ever-growing numbers thanks to the stimulus of thousands of developer-consumers around the world.
    Meanwhile, brands have grasped the value of these new applications as an additional means of communicating and interacting with their target clientele via their own dedicated applications. As the undisputed leader on the smartphone market, the iPhone by Apple naturally represents an ideal medium, as testified by the two billion-mark recently reached for application downloads. Given the dizzying scope of this phenomenon, watch brands are also beginning to make the most of this option.

    Watchmaking applications
    Like the majority of players in the luxury industry, not many watchmakers have yet joined the constellation of iPhone applications. There are currently only ten or so, including Breitling, Christian Dior; Rado, Van Cleef & Arpels, Bell & Ross and Piaget. All of these applications share a few common denominators: a "minisite" format that can be consulted free of charge; elegance and simplicity; as well as a vocation for presenting a product and a collection as well as promoting the distribution network. The latter point is a reminder that brands are not just engaging in a stylistic exercise: a decision to adopt the iPhone as a communication medium naturally also implies commercial considerations.
    iPhone applications do indeed offer a large number of opportunities, starting with their usefulness in enhancing customer loyalty by making the brand available anywhere, anytime. But the elegant smartphone also serves to cast the spotlight on the latest new releases. Thanks to its geographical location functions, it can easily show users their nearest points of sale. Finally, the technology developed by the California-based company serves to develop and make applications available for purchase from Apple's official virtual platform, the App Store. This function is not intended to replace existing sales networks, but instead to attract a new audience more in tune with new technologies.
    While the impact on brand awareness is pretty obvious, the concrete timeliness of online sales has not yet been proven, especially since making a purchase from an iPhone does not necessarily provide all the security guarantees necessary to venturing into a transaction involving fairly large sums. One must also bear in mind that "classic" e-commerce, meaning via websites, has not yet really proven its worth in the watchmaking world. It is therefore pretty unlikely that this channel will be developed via mobile media in the near future. Nor are there any convincing reasons to assert that online sales are among the real expectations of iPhone users. Like the various social networks, the iPhone might well be a medium that users view from a playful angle rather than a commercial one. This means that trying to use it more as a sales channel than as a medium of communication is probably not a viable approach.

    Exclusive applications
    The current applications appear to have a relatively limited life span, since the discovery of a product or a collection is hardly a long-term activity. Brands therefore have two means of taking lasting advantage of the opportunities provided by applications. They can either choose to produce some with a life span superior to those currently on the market; or they can circulate new ones that can be regularly updated in order to offer users new content. Since the world of fine watchmaking is distinguished by content that is by definition exclusive, meaning not available elsewhere, this approach would doubtless contribute to increasing the appeal of the applications available.
    Providing users with the opportunity of reserving certain products previewed only via iPhone would for example promote the adoption of these applications among a target public with an averred taste for this kind of privilege. One could even imagine the creation of applications that would be exclusive in their own right and that only owners of one of the brand's watches would be authorised to download by identifying themselves via the series number of their timepiece. Another possible development might involve paid-for applications. An AdMob survey conducted in July 2009 has shown that 50% of iPhone application users download paid-for applications every month - although most of them download only one to three per month. The most interesting factor to have emerged from this study is that 52% of such users say they have appreciated the free version of a given application to the point of getting an update using the paid-for version. This is perhaps a more effective means of monetizing this new medium than actually attempting to sell products directly via applications. In any case, if they wish to remain consistent with their official offline positioning, watch brands will have no choice but to offer the public an experience that procures the same sense of belonging to a privileged circle of individuals.

    Cartier gets an application withdrawn

    The popularity of iPhone applications must not lead us to lose sight of the fact that it also implies certain risks, particularly in terms of brand image. Cartier has for example recently had one particular application removed from the App Store. Named "Fake Watch Gold Edition", it enabled users to see the time on fake models via their iPhone… While this particular case does not appear to be overly serious, it nonetheless serves as a reminder that caution is certainly recommended in situations relating to communication media that are not only popular but also capable of reaching an extremely broad audience within a relatively short space of time.

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