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The Dutch watch company TW Steel opened its doors in 2005, headed up by father and son team Ton and Jordy Cobelens. Short for, "The Watch in Steel", the brand is characterized by oversized watches and chronographs, most measuring in at 45-50 mm. Each of TW Steel's designs feature a simple two-dot logo, representative of the modern design and reliable technological advancements that the company prides itself in providing. Despite a relatively short history, TW Steel has already secured markets in over 100 countries, seven celebrity ambassadors, and a partnership with the Lotus F1 team. The company attributes its success to high quality timekeeping and craftsmanship, trendy, oversized designs, and affordable price points. TW Steel is perhaps best known for the Canteen series, a bold and distinctive watch collection marked by 45-50 mm cases, precision movements, mineral crystal, and 100 meter water resistance.
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  • Hanhart - Primus Desert Pilot, for the modern adventurer


    In 2012, the Swiss-Germanwatch brand is launching the Primus Desert Pilot pilot's chronograph, which sports a trendy outdoor look with a sand-blasted case and a sand-coloured dial and fabric strap.
    The Swiss-German watch brand Hanhart, which is celebrating its 130th anniversary in 2012, is known for its precision-perfect and absolutely reliable instrument watches designed for use in the air, on the land and on the sea. The pilot's chronographs it started producing in its manufactory in the southern German town of Gutenbach back in 1939 were instrumental in shaping the iconic design of this type of timepiece. Hanhart has produced a contemporary version of these legendary chronographs in the form of the Primus Pilot, which cleverly combines historical details with progressive design.


     
    The perfect outdoor look
    Inspired by the desire for freedom and adventure, Hanhart is now introducing the Primus Desert Pilot, a watch with a cool outdoor look that highlights the independence of the wearer. Its solid stainless steel case with flexible lugs has a matt sand-blasted finish, giving it a technical and sporty appearance. Another new feature is the sand-coloured dial, which presents a striking contrast to the large Arabic numeral 12, clearly readable index marks and distinctive hands - all of which are finished with a black Super-LumiNova® coating. It is encased by a convex, internally anti-reflective sapphire glass, while a screwed-down sapphire glass case back allows the wearer to see the fascinating interplay of the movement and the rotor. The Primus Desert Pilot is finished off with a coarsely woven fabric strap - also sand-coloured - along with a practical, easily adjustable folding clasp made from sand-blasted stainless steel with an inlaid red marking.
    Committed to tradition
    However, like all the models in the Primus collection, the Desert Pilot also bears the recognisable hallmarks which hark back to Hanhart's watch manufacturing tradition: one of the brand's distinctive features, the red reset button, underlines the relationship between Hanhart's first pilot's chronographs, its mechanical stopwatches and the current collection. It has been a distinguishing characteristic of Hanhart watches since 1939 and was previously intended to prevent pilots from unintentionally resetting the stop time. For the models featured in the Primus collection it has been finished with anodised aluminium. The thin, distinctive fluted bezel with inlaid red marking is also reminiscent of the design of the legendary chronographs from Gutenbach.


    Top functionality, ease of use and maximum readability
    In order to ensure safety and ease of use for the measurement of time intervals or for air and water navigation, or when using a stopwatch to measure interval times and end times or distances on dry land, the first priority was to ensure maximum functionality, ease of use and outstanding reading precision. There was no need for unnecessary gimmicks or design features on the case and dial, and Hanhart continues, as always, to stand by this maxim. To ensure an accurate time display and precision chronometry, the models in the Primus collection are equipped with an automatic calibre modified to a bicompax display, featuring a rotor with a skeletonised Hanhart logo. This allows the small seconds to be clearly positioned at 9 o'clock and the 30-minute counter to be arranged at 3 o'clock - a configuration which Hanhart has customarily used from the very beginning. Perfect readability is guaranteed not least by the clear design of the dial and the black Super-LumiNova® coated hands.

  • A. Lange & Söhne - Lange's Numeric Coups

     


    The king was annoyed. During the performances in Dresden's Semperoper, certain members of the audience recurrently had the audacity to activate the chiming minute repeaters of their pocket watches to find out what time it was. Any concert-goer who has ever been disturbed by a ringing cell phone in the middle of a pianissimo passage can understand his irritation. To put an end to this nuisance, King Frederick Augustus II of Saxony instructed his architect Gottfried Semper to create a stage clock for the new opera house, adding "that it should distinguish itself from the ordinary arrangement with hands on a dial".
    In 1841, this daunting task was entrusted to Johann Christian Friedrich Gutkaes, a manufacturer of fine clocks and the royal court's chief engineer. The biggest challenge was to design a clock that would be legible from all seats in the darkened auditorium. Moreover, it had to fit in a space barely two metres high in the proscenium arch above the centre of the stage. A round dial could not meet these requirements. So Gutkaes had the ingenious idea of constructing a clock with a digital indication. It had two counter-rotating drums with a diameter of 1.6 metres that displayed the time in twin apertures high above the stage. The left-hand aperture showed the hours with Roman numerals, the one on the right indicated the minutes with Arabic numerals in five-minute intervals.


    1841 was also the year in which Ferdinand A. Lange returned from his travels to the capitals of European precision horology. At the age of 15, he had begun his watchmaking apprenticeship under Gutkaes. After four years in Paris and a journey through England and Switzerland, he resumed working for his mentor, contributing many new ideas which most likely also influenced the design of the Five-Minute Clock. Its uniqueness continues to inspire the calibre engineers at A. Lange & Söhne to this very day. After 1990, they picked up the threads, first by creating the iconic outsize date of the Lange 1 as the successor of the historic paragon, then by implementing a mechanical wristwatch with a precisely jumping numeric time display: the Lange Zeitwerk.


    Because of the size constraints of wristwatch movements, they decided to configure the digital time display with two adjacent apertures, creating more space for discs of notably larger dimensions. Their vision culminated in a seminal design element, a German-silver bridge that frames all time indications. The unprecedented magnitude of the display always provides an unambiguous reading of time. The minutes advance instantaneously, and at the top of the hour, all three discs synchronously move forward by one increment. A newly developed barrel with an extra-b mainspring delivers the considerable energy required for these switching cycles. A patented constant-force escapement between the barrel wheel and the balance, probably unparalleled in terms of compactness, acts as the pacemaker.


    The Lange Zeitwerk is not just a further milestone for which Lange's master watchmakers can take credit, it is a design paragon of archetypal clarity that has won numerous awards, among them "L'Aiguille d'Or", the top prize of the prestigious "Grand Prix d'Horlogerie de Geneve".

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