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AAA Replica Movado Watches For Sale

This brand owns a reputation for creative, artistic, high quality timepieces. The name Movado, which means "always in motion" in Esperanto, an appropriate and semi-prophetic title for a company that would establish a number of timekeeping milestones, including the first watch case designed to fit the curve of a wrist, the first self-winding automatic with month, day, and date display, and the highly-innovative Museum design for which the company is best known. The Museum watch is perhaps Movado's most significant achievement; many have regarded this piece as an icon of modernism.
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Movado Related News

  • Hermes - Sassy Straps

    WORLDTEMPUS - 27 December 2012
    When you think of Hermes, you automatically think of Paris. And this is natural; it is the company's traditional home. A well-kept open secret, though, is that Hermes has had a second home in Switzerland since 1978. And this is no vacation home, I assure you.
    The company's interest in the world of watchmaking was perhaps aroused thanks to Jacqueline Hermes' interest in watches, which is documented from 1912. The young woman, great-granddaughter of founder Thierry Hermes, who opened his store in Paris in 1801, had a small pocket watch and wanted to wear it - almost ahead of the fashion for the time - around her wrist, so she asked the family leather workshop to make her a strap.


    Though the company began making saddle-stitched leather straps in the 1920s, it wasn't until 1928 that the first Hermes watch was commercialized, a product of the 24, rue du Faubourg location powered by a Movado movement. The cover of this automatic pocket watch was naturally crafted in Hermes leather. By the 1930s, Hermes was regularly collaborating with the best movement makers of the time, companies including LeCoultre, Universal, Mido, Tavannes, Eterna and Vacheron Constantin.
    Fifty years later, in 1978, Jean-Louis Dumas (the fifth generation of the Hermes family to lead the company) decided to move the watch production to neighboring Switzerland "to take advantage of the extreme horological know-how here," as Luc Perramond, CEO of La Montre Hermes, explained to me not too long ago. This Hermes metier is the only one of the company's in-house crafts not located in France.


    Interesting factory
    Now 120 employees b, La Montre Hermes in Brugg/Biel has boasted its own arm of the leather strap workshop since October 2009. This building - purpose-built to resemble the headquarters in Paris complete with the little man on the roof and completed in 1992 - has a light, friendly feel to it. Incidentally, La Montre Hermes also acquired case maker Joseph Erard last year as well as dial maker Natebert this year in May. "We have spent the last two years improving the industrial side of our business to secure our supply," Perramond continued.
    Though the strap making process can hardly be called industrial as such - I would really term it artisanal - its integration into the Brugg factory brings a whole new quality to it. In fact, to my knowledge this is the only factory in watchmaking to have a complete strap-making facility integrated.
    The movements used today - including Hermes own Caliber H1837 - are manufactured by Vaucher, in which Hermes owns a 25 percent stake.


    Working leather
    This section of the factory, located in the basement (though big ground-level windows keep it well lit and friendly), has a completely different feel to it. The quiet concentration of watchmakers is replaced by the colorful fashion and upbeat chatter of leather workers. A total of 15 craftspeople work in the leather workshop in Brugg. The first set are in charge of cutting, preparing, precutting, pairing the leathers, while six leather seamstresses sew the pieces together using the brand's world-famous slanted saddle stitch. The most intricate work takes place in creating the two loops holding the strap in place. This particular step requires great experience, skill and patience. When all is said and done, the finished strap - which has needed one hour alone with the seamstress - is checked by quality control for the leather department and stamped with the appropriate marks denoting year and brand.

     "Our clients are looking for exclusive products, in all categories," Perramond continued. "So we are continuously looking for new crafts to showcase our artistic talents." The leather straps - which are only shared with Parmigiani - is an ideal way to add value and a unique quality to the watches.

  • Movado - Seeks New Avenues for Sustainability



    Historically, recessions like the one we are currently in tend to be bad for high-end luxury brands like Movado. The strange thing about their recent announcement is that Movado hasn't actually been hit as hard as many other brands.
    The move to close down their boutique stores appears to be more of a well thought out plan for the future than a panicked worst-case scenario decision. Movado figures that if they concentrate on wholesale distribution to third party retailers, they can focus on what they do best, designing and producing quality wristwatches.
    Some might question the logic of staying in the wristwatch industry at all in a world of cell phones and mp3 players and a million other ways to tell the time. In a recent interview with the New York Times, however, Movado's president and chief executive Efraim Grinberg told the Times, "The market is never going to go away. In fact, the market for watches as fashion accessories is expanding."


    This branding of Movado as a luxury fashion brand could be the key to the company's continued sustainability in the future. The fact is that many watch manufacturers are suffering, and Movado is lucky enough to be able to build its whole brand around one iconic timepiece.


    That timepiece is, of course, the Movado Museum. This world-famous watch was created by the industrial designer Nathan George Horwitt in 1947, and its sleek and simple design has been iconic for the company ever since. When Horwitt created the plain black dial with the single circle at 12 o'clock he intended the watch to represent the oldest form of time keeping, the sundial.
    The straightforward design of the Movado Museum watch was so striking that it actually became the first timepiece to ever be displayed in New York City's Museum of Modern Art.

    When your company is lucky enough to have such a rock-solid timeless product at its core, it makes sense to just focus on design and production. That is why Movado's recent move out of the retail sector seems like it will pay off for them in the long run. Their company has succeeded in the past through innovation and clever design. It is what they do best and it is what they should be putting their energies into.

    Beyond the simple façade of the Museum, Movado has also been exploring a variety of other exciting styles in recent years. The Movado Men's Black Dial and Stainless Steel Bracelet Watch has a retro-futuristic feel that is reminiscent of scenery from the Stanley Kubrick Classic, "2001: A Space Odyssey."
    This watch does have plain square hour markers but builds off the company's affinity for simplicity by having a simple "12" at the noon/midnight marker. This watch also has three sub-dials and a date window at 4:00.


    The modern retro feel of the watch comes from the unique rounded-off rectangular dial as well as how it is built right into the case and seamlessly runs into the bracelet. The pink highlights on some of the numbers in the sub-dial as well as the pink end of the second hand add even more to distinguishing this watch from the rest. It is easy to see how Movado plans to move forward as a lifestyle brand by offering exciting and original watches like this.

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