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AAA Replica Corum Watches For Sale

Since the debut of Corum watches in 1955, this brand has made a striking impact on the industry. Each Corum watch is crafted with great precision, precious materials, and most importantly, cutting-edge design. Corum watches have been modeled after tubes, Chinese pyramid-shaped hats, peacock feathers, a Rolls Royce grill, and antique coins. The most famous of the Corum watches are designed to celebrate the Admiral's Cup race and feature unique dodecagon cases and impressive automatic movements.
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Corum Related News

  • Corum - Corum makes changes

    Corum was in the news last Baselworld when it was announced that then-China Haidian Group, now Citychamp Watches & Jewellery Group Limited, had purchased the company. The entire watch industry has been a little on edge since, and has been watching anxiously to see how the brand will develop with this new ownership.

    Well, Corum was once again in the news when its CEO and president, Antonio Calce, was relieved of his duties. To get the straight story about why Calce was let go and what is happening at Corum, I went straight to the source, Group Communications Director Marie-Alexandrine Leibowitch.

    Why was the decision made to remove Mr. Calce?
    Corum has achieved its notoriety through the many years of hard work previously. Therefore, the reorganization of the structure was needed to help ensure the maximization of the brand value to all the various stakeholders, including the staff members, distributors, retailers and investors.
    This was a decision taken by Citychamp Watches & Jewellery Group Limited (ex-Haidian) and was welcomed by the Corum team.

    What specific things will be done to put Corum back on track?
    Corum will continue to maintain its brand positioning in the industry but we will also make the necessary adjustments according to the market changes. This will include adjustments such as the product strategy & structure, the market & POS strategies amongst others. Nonetheless, Uniqueness, Creativity and Exclusivity will remain an integral part of our philosophy.

    In terms of product strategies & structure, the 3 pillars of Corum will remain intact i.e. Corum Bridges, Admiral's Cup and Artisans. However, there will be a horizontal repositioning of the collections whereby we will restructure it according to "Entry-level", "Mid-range" and "High-End" categories. Therefore, one of the foremost tasks is for us to reduce the number of references and provide a more competitive pricing for our timepieces.

    In order to do this, we will not only continue to enhance our in-house capabilities but will also increase the contribution of the current best-sellers through the extension of the product life-cycle and increased marketing efforts.

    What are the plans for distribution in various countries?
    We are very lucky that our Chinese owners have a very b base in the Asian markets, especially China, Hong Kong and Macau and it is something that Corum will definitely be tapping into.

    Additionally, our immediate focus will also be targeted at the North American (USA), Russian, Middle Eastern and Indian clienteles. Citychamp Watches & Jewellery Group Limited will also be working hard to develop a multi-brand synergy within our subsidiaries and distributors.

    How will the product be impacted?
    Our product range will definitely be more streamlined and coherent with the DNA of Corum. We have also set up an internal product committee that is dedicated to developing the short and long-term product strategy of Corum.

    This will also be part of our long term strategy to have a horizontal repositioning of the product collections whereby we will also be launching certain timepieces that are more adept to the market needs which you will be able to see the fruits of this direction towards the end of 2014.

    Is there a current product that represents the future of Corum?
    The Corum Bridges and the Admiral's Cup collections will always remain the mainstay of the brand. The Corum Golden Bridge has been an icon in the watchmaking world since 1980 and the Admiral's Cup since 1960. These are deeply rooted in our Corum DNA and it not only represents our past, but also our future.
    At the same time, our Artisans collection is also an important part of Corum as it is also the representation of our historically iconic creativity.

    Who is driving the future of Corum right now?
    There is an executive committee of five persons headed by our long time employee, Jacques-Alain Vuille (Executive Vice President) who is responsible for the management and implementation of the operations and strategies. Each of these members brings with them a wealth of experience in their respective sectors - Finance, Commercial, Industrialization, Marketing, and Communications management.

    There were concerns over Chinese ownership when the sale of Corum was announced. How should the industry view the latest developments?
    Since years now, many other brands have no longer been under Swiss ownership, and where the owners come from should not be the most important issue. In fact, the owners have long had an experience in the watch industry (they are owners of 2 of the biggest brands in China: EBOHR and ROSSINI). They are also committed to Swiss watchmaking as is clearly reflected in their portfolio with Corum at the high end, Eterna in the mid to high range and Rotary at the lower-mid range.

  • Corum - First Boutique in Hong Kong

    Opened on Christmas day in the Central District, the Corum boutique is the first flagship store of the brand. Representing 40% of Corum's turnover, the Far East market has grown quickly by double digit yearly increases since 2007. Hong Kong has thus become the place to be and a key market for the brand. A strategic opening that crowns a b distribution network of 17 POS in Hong Kong.

    For several years, Corum has been a privileged partner of Swiss Prestige, one of the major partners for fine watches in Hong Kong & China. Convinced by the tremendous potential of the Asian market, Corum has strengthened its retailers' network in Asia opening 3 new POS in 2009 and plans to open between 5 and 10 new addresses in 2010 in the 4 major areas of Beijing, Shanghai, Guangzhou and Shenzen and in major cities of Harbin, Changchun, Hangzhou, Kunming, Shenyiang.
    At the end of 2009, the two partners merged their skills and strengths to open the first Corum boutique in Hong Kong. A very b message given by the two partners, a snub to the economic downturn, and reflecting the increasing attractiveness of Corum in the market.

    Located on one of the finest streets in the world, Corum has selected the Mecca of Asian prosperity to host its brand showcase. Situated close to the famous area of LankwaiFong, the boutique sits among the most prestigious addresses & prime financial area in Central, which is the heart of the business district. It is also one of the major tourist attraction areas in Hong Kong, where major celebrations are held attracting thousands of local people & travelers alike. This Haute Horlogerie boutique offers an exclusive Corum showcase, helping to promote our image, whilst playing an ambassadorial role for Corum's points of sale around the world.
    The brand slogan "UNLOCK & CONQUER" welcomes you to a symbolic representation of our brand. Showcasing eye-catching decor, the Corum boutique invites you into an area of 25 square meters to discover our brand DNA and to experience the Corum philosophy.
    Asian Market In Macao, the brand will open its second point of sale at Europe (1 Central Mall). Macao has become the place to be as Chinese visitors have selected it as the preferred location for their shopping activities.
    In Hong Kong, Corum will relocate some of its points of sale to enhance its visibility by being showcased in more prominent areas. The brand wants to strengthen its presence as 80% to 90% of the business is generated by Chinese clients. To ensure our brand visibility and to respond to growing market demand, we will reinforce our presence with 5 to 10 new POS in 2010.
    Corum has gained tremendous visibility in the past few years by benefiting from retailers large corner exhibition areas ranging from 12 to 18 m2.

    Jacqueline Ng, CEO & Managing Director said:
    "As a luxury exclusive independent brand - Corum has experienced very b growth due to the strength of its collection for the past few years. I am confident about the prospects of the Corum boutique in Hong Kong. The establishment of a Corum boutique in Hong Kong will further enhance and confirm the b mission of the brand in Asia, sealed with an intense commitment by Corum management".
    Founded in 1988 by Emil J.F. Klingelfuss, Swiss Prestige celebrated its 20th anniversary last year. Today the company is managed by Ms. Jacqueline Ng as its CEO & Managing Director and headed by Emil Klingelfuss as its Chairman. Firmly established as a leading agent of fine Swiss watches throughout Asia, with offices in Hong Kong, Beijing, Shanghai, and Taipei, Swiss Prestige is representing CORUM as sole agent in Hong Kong, Macau, China and Australia. Thanks to the quality of their work, their high-end network and their b professionalism, they gained the trust of major watch brands.
    Antonio Calce, CORUM CEO, said: "What a wonderful and decisive step forward. This first boutique is a very b symbol for Corum. As a logical following to the repositioning initiated in 2005, we continue to consolidate our b distribution network. This boutique opening testifies to the health of the brand and its growth potential. A significant investment for a brand that remains independent. In the long term, we will continue on this path, giving us the means to grow in order to build a distribution tool that is increasingly competitive".

    Founded in 1955 in La Chaux-de-Fonds, Corum has, under the leadership of Antonio Calce since 2005, undergone a complete renaissance that has enabled it to achieve a consistency between the products and the demands for quality and creativity that are the very foundations of its credibility. Its firmly upscale move is a logical result of the brand's efforts to recapture its historical standing while significantly reinforcing its horological substance.

    Corum's substantial investments have led to the integration of watchmaking professionals, the development of production tools, the enhancement of human resources and the promotion of staff training. The result is a brand once again entirely in tune with its genetic heritage. Positioned as an exclusive brand, Corum offers high-quality watch collections featuring innovative and distinctive design, and equipped with sophisticated mechanical movements. Its 150 current models, spread between four key pillars - Admiral's Cup, Romvlvs, Corum Bridges and Artisans - enjoy a legitimacy rooted in the brand history. The full set of collections comprises models at prices ranging from 5,000 to 1 million Swiss francs and giving pride of place to precious metals and horological complications.
    Today Corum is represented in more than 500 points of sale worldwide. The development of its image and reputation will naturally grow with the opening of its own boutique network. More than a boutique, it is a true communication platform that will be enhanced by the brand yearly… To be continued.
    The launch of a new tailor-made boutique collection will take place in the spring with an official opening that will be honored by the attendance of celebrities.

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