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Considered one of the oldest and finest watch making companies, Baume & Mercier's story began with the Baume family developing watch technology back in 1830. By 1918, the Baume family joined together with the Mercier family, whose watch designs and artistic abilities were exceptional, and this merger began the Baume et Mercier watch company. It was not long before the Baume & Mercier watch company became prominent for their chronographs and precise watch timekeeping mechanisms. Today, Baume & Mercier continues to produce their branded classic and sporty watch styles in quality timepieces.
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Baume & Mercier Related News

  • Baume & Mercier - Clifton two-tone watches, ref. 10139 and 10140

    The eye-catching new Clifton two-tone watches pay tribute to the history of Baume & Mercier. In the early days after its founding, Baume & Mercier offered customers two-tone pocket watches with cases combining silver and gold or polished and guilloche treatments. This fashion of associating gold with a white metal or using satin-finished treatments began on wristwatches in the 1930s and was more durably established in the so-called «Golden Fifties.»

    The Clifton two-tone watch 10139 combines a 41mm steel case band with a bezel enhanced by solid 18 K red gold. Water resistant to 50 meters, is fitted with an automatic mechanical caliber that is visible through a scratch-resistant sapphire crystal. It displays a small second and date aperture at 3 o'clock on its sun satin-finished silver-colored dial and is worn on an brown alligator strap.

    The Clifton two-tone watch 10140 is the same watch, but equipped with a seven-link bracelet in satin-finished steel and steel enhanced with solid 18 K red gold.

    The new two-tone watch collection also includes a 30mm two-tone case model fitted with a two-tone bracelet (ref. 10152).

  • Baume & Mercier - Prize for the Watch Campaign of the Year


     
    Chosen from the more than 110 promotional operations presented, the campaign received the greatest number of votes and stood out from the competition by virtue of its aesthetics and expression of brand values.
    The honor of "Watch Campaign of the Year" at these awards, organized by Montres Passion magazine, recognizes a campaign that plays on emotion and puts a new face on luxury and watchmaking.


    The year 2011 marks the start of a new chapter in the history of the Swiss Maison d'Horlogerie, founded in 1830. Baume & Mercier, very attuned to its role in the emotional lives of its customers, naturally focused on a very convivial and authentic collection of representations demonstrating a true philosophy of life.
    This lifestyle vision is expressed in the "casual chic" world of family and friends who, together, form the close clan of loved ones, the first and most important circle that gives every shared moment its true meaning.
    The concept was to embody the new brand territory of "Seaside living in the Hamptons" and use images to exemplify the slogan of the Maison d'Horlogerie, "Life is about moments." The photo shoot was done in East Hampton on Long Island, using real families, amid laughter and the excited shouts of children. It consists of six visuals resembling real-life snapshots and reflects the kind of emotion that only true family bonds could generate. Models from the three new 2011 Baume & Mercier collections, Hampton, Capeland, and Linea, are positioned naturally, enhancing the relaxed ambience.

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